The Smudged Label Nightmare (And How to Avoid It)
There are times when products arrive at a retailer and the labels appear smeared, scratched, or faded. It looks unprofessional and could lead to lower sales, compliance issues, and even customer distrust.
These smudging issues could be due to poor ink selection, improper drying, or inadequate protection. However, all hope is not lost because with the right strategies, you can ensure your labels stay sharp all through, from production to the end-user.
How to Prevent Smudged Labels
- Ink Matters More Than You Think: Use UV-curable inks, as they dry instantly under UV light, resisting smudges. Also consider solvent-based inks over water-based inks because they are more durable for harsh environments.
- Use Drying Techniques That Work: Examples of these are heat tunnels which speed up drying for high-volume printing, and air-drying racks which are slower but more ideal for small batches.
- Add Protective Coatings for Longevity: Lamination adds a scratch-resistant layer for extra protection. Varnishes and overprinting enhance durability without extra thickness.
Bonus Tip: Always conduct rub tests before mass production.
With these best practices, your labels will stay sharp and flawless no matter where they are. Ready to upgrade your labeling game? Contact us today to get started.
